{"id":419,"date":"2013-03-26T20:50:04","date_gmt":"2013-03-27T00:50:04","guid":{"rendered":"http:\/\/vnn.org\/vaisnava-news\/?p=419"},"modified":"2013-03-26T20:51:47","modified_gmt":"2013-03-27T00:51:47","slug":"multimillionaires-son-chose-life-of-humility","status":"publish","type":"post","link":"https:\/\/vaishnava-news-network.org\/vaisnava-news\/multimillionaires-son-chose-life-of-humility\/","title":{"rendered":"Multimillionaire&#8217;s Son chose Life of Humility"},"content":{"rendered":"<p>Miami,\u00a0March 26, 2013 (VNN) by Michael Kelly via omaha.com<\/p>\n<figure id=\"attachment_420\" aria-describedby=\"caption-attachment-420\" style=\"width: 275px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/vaishnava-news-network.org\/vaisnava-news\/wp-content\/uploads\/2013\/03\/siddhav.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-420\" alt=\"Siddha Vidya das\" src=\"https:\/\/vaishnava-news-network.org\/vaisnava-news\/wp-content\/uploads\/2013\/03\/siddhav.jpeg\" width=\"275\" height=\"183\" srcset=\"https:\/\/vaishnava-news-network.org\/vaisnava-news\/wp-content\/uploads\/2013\/03\/siddhav.jpeg 275w, https:\/\/vaishnava-news-network.org\/vaisnava-news\/wp-content\/uploads\/2013\/03\/siddhav-220x146.jpeg 220w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/a><figcaption id=\"caption-attachment-420\" class=\"wp-caption-text\">Siddha Vidya das<\/figcaption><\/figure>\n<p>The son of a multimillionaire Omaha businessman long ago turned his back on materialism and took to the streets.<\/p>\n<p>For four decades, he chanted a daily mantra as a robe-wearing Hare Krishna.<\/p>\n<p>Father and only son endured a long estrangement, though the rift eventually eased.<\/p>\n<p>And so at the 2004 funeral of Phil Sokolof, son Steve \u2014 or Siddha Vidya Prabhu \u2014 got up to speak. The congregation at Temple Israel, where Steve had been bar mitzvahed in the Jewish faith at 13, sat in tense anticipation of what he might say.<\/p>\n<p>But he disarmed everyone with warmth and humor.<\/p>\n<p>\u201cI&#8217;m Steve, Phil&#8217;s son,\u201d he said softly, and then added wryly: \u201cNot exactly a chip off the old block.\u201d<\/p>\n<p>Attendees laughed warmly, and the son spoke gently of a dad whose career and life were so different from his own.<br \/>\nAfter the funeral, \u201cSiddha Vidya\u201d returned to Miami and his ascetic lifestyle.<\/p>\n<p>Now the father-son saga has come to a close. Steve, who will be remembered at a 1 p.m. memorial service today in the Omaha synagogue of his youth, died in Miami on March 11.<\/p>\n<p>No, Phil and Steve weren&#8217;t much alike. Phil became nationally known for fighting cholesterol \u2014 even buying a $2.5 million commercial in a Super Bowl \u2014 and lived to 82.<\/p>\n<p>Steve died at 64, but friends and relatives once feared he might not live even to 24.<\/p>\n<p>In early adulthood, he fell heavily into drug abuse. His sister, Karen Sokolof Javitch, recalls him then as \u201ca lost soul.\u201d<\/p>\n<p>Out of the blue, though, Krishnas found him \u2014 and transformed his life.<\/p>\n<p><a href=\"http:\/\/www.omaha.com\/article\/20130324\/NEWS\/703249866\/1685\">Read Full Story<\/a> &gt;&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miami,\u00a0March 26, 2013 (VNN) by Michael Kelly via omaha.com The son of a multimillionaire Omaha businessman long ago turned his back on materialism and took to the streets. For four &hellip; <a href=\"https:\/\/vaishnava-news-network.org\/vaisnava-news\/multimillionaires-son-chose-life-of-humility\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":8,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[10,15,3],"tags":[],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-featured","category-usa","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multimillionaire&#039;s Son chose Life of Humility - VNN - Vaishnava News Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vaishnava-news-network.org\/vaisnava-news\/multimillionaires-son-chose-life-of-humility\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VNN Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/\"},\"author\":{\"name\":\"VNN Staff\",\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/#\\\/schema\\\/person\\\/697219dd9c21dd216a0ea9f7de1cc9c9\"},\"headline\":\"Multimillionaire&#8217;s Son chose Life of Humility\",\"datePublished\":\"2013-03-27T00:50:04+00:00\",\"dateModified\":\"2013-03-27T00:51:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/\"},\"wordCount\":289,\"image\":{\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/siddhav.jpeg\",\"articleSection\":[\"COMMUNITY\",\"Featured\",\"USA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/\",\"url\":\"https:\\\/\\\/vaishnava-news-network.org\\\/vaisnava-news\\\/multimillionaires-son-chose-life-of-humility\\\/\",\"name\":\"Multimillionaire's Son chose Life of Humility - 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